Easy Press Release Writing.
Okay, so last post we looked at how you can create that all important title for your press release. Knowing how to create one of those forms the basis for a good press release. However, doing it right makes your press release strategy a successful one, only insofar as your opening paragraph is a killer too.
In the spirit of this short series, which is aimed at helping you to develop quick and easy press release writing skills, I’m going to get this part done as speedily as I can.
The Introductory Paragraph for a Press Release.
If you have created a title that grabs the attention of the general public (i.e. it is newsworthy), your next task is to keep their eyes glued to the following four or five lines of text. So what you talk about in the first paragraph is, simply…
What?
When?
Who?
Where?
Why?
And you know what? That’s it.
If you can look at your story, whether you are a small flower shop opening in a small town, or a major web marketer who is launching a super product, answering those questions clearly and simply is essential.
Let’s have an illustration. Say you are opening a bike repair business. You decide to put together a press release because you know that this will give you a shot at some decent publicity.
So you tell the audience what happened, when it happened, who was involved, where it happened, and why it happened.
A new bike repair store opened this week. Mike’s Repair Heaven is located in Great Oaks Road. The store plans to address the repair needs of the town’s 12,500 cyclists.
As straight to the point as that. The real fun comes later in the release, where you get to build up the excitement in the reader. But the first paragraph gives just the quick and fast facts that people need to know.
In the next post in this series, we will go into that next section. It’s called the ‘body’ of the press release.
Until next time, work smart.
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